Bullpen Strategy Group (BSG) today announced the launch of Bullpen Technology Group (BTG), a new subsidiary dedicated to building innovative resources and applications to help meet today’s evolving communications, policy analysis, and public affairs challenges. As part of this initiative, Bullpen Strategy Group has acquired Pundit Analytics, a startup founded by former Microsoft software engineer Glenn Parham that uses artificial intelligence (A.I.) to automate competitive intelligence in politics. Parham will lead BTG as its Chief Technology Officer.
Also joining BTG’s leadership team is political technologist Eric Wilson, who will serve as Senior Vice President for Strategy to BTG. Wilson is a veteran of numerous political campaigns and has directed digital departments in campaigns for president, governor and Senate. Eric has also advised national party committees in the US and Australia.
Bullpen Technology Group will leverage A.I., machine learning, natural language processing, and other emerging technologies to develop tools and services that help corporations, trade associations, and public affairs campaigners navigate their communications, public policy, and public affairs challenges, as well as offer technology-focused advisory services to clients. Using a data-driven approach, BTG will bring custom tools to the market specifically designed for business customers looking for more efficient analysis and research tools.
“First and foremost, Bullpen Technology Group will be about building and creating,” said Glenn Parham, BTG CTO. “Many industries need the digital, data-driven tools that we’ll bring to market or custom build, and BTG will be at the forefront of applying the innovative techniques honed in Silicon Valley to a specific public affairs and competitive intelligence context. I’m beyond excited to join BTG to create the tools that will give our customers greater insights into the political, policy and public affairs environment around them.”
“Our team is ready to shake up public affairs and policy analysis with innovative tools to help executives better shape their strategies and professionals better serve their clients with data and technology,” explained Eric Wilson, SVP for Strategy. “The stakes have never been higher and we’re going to empower our partners to put points on the board for their companies and clients.”
“At Bullpen Strategy Group, we recognize that automation and artificial intelligence can play a key role in supporting the needs of our clients, and can make the jobs of our expert communicators and researchers more efficient and effective,” said Bullpen Strategy Group CEO Joe Pounder. “We’re thrilled to have Glenn Parham join our team, lead Bullpen Technology Group, and bring his tech expertise to bat for a whole new range of business clients.”